[体育] 小米获得2016年欧洲杯网络转播权 (双语)

　　6月5日，中国智能手机厂商小米公司旗下的网络电视小米电视宣布与未来电视有限公司达成合作，将转播2016年法国欧洲杯。

　　Mi TV, the internet television arm of Chinese smartphone maker Xiaomi Corp, announced in June 5th, 2016 an agreement with the Internet TV company Future TV Co Ltd to broadcast the 2016 UEFA European Championship (Euro 2016).

　　根据体育传媒公司懒熊体育称，小米电视与中国网络电视台（CNTV）子公司未来电视有限公司达成合作，允许小米电视和小米机顶盒的用户观看2016年法国欧洲杯全部51场比赛的直播和回放。

　　According to sports media company Lanxiong Sports, the collaboration between Mi TV and the subsidiary company of China Network Television (CNTV) will allow its audiences to watch and replay the entire 51 matches of the UEFA Euro 2016 on Mi TV and the brand's set-up box, MiBox.

　　在中国大陆地区，中央电视台（CCTV）将直播2016年欧洲杯，中国网络电视台（CNTV）拥有2016年欧洲杯的数字版权。作为CNTV独家运营商和七家网络电视公司之一的未来电视拥有2016年欧洲杯在中国的独家网络电视转播权。

　　As CCTV will live broadcast Euro 2016 on TV and CNTV is granted the digital right to Euro 2016 in the Chinese mainland, Future TV, which is one of the seven internet TV license holders in China and the exclusive operator of CNTV's internet TV business, has the exclusive internet TV broadcast rights to Euro 2016 in China.

　　根据懒熊体育从相关人士处得到的消息，在小米电视与未来电视的合作中，小米电视作为内容聚合平台将未来电视转播的比赛提供给小米电视的1500万用户。

　　The cooperation model between Mi TV and Future TV is that Mi TV acts as a content aggregation platform to provide its 15 million users content offered by Future TV, people familiar with the matter told Lanxiong Sports.

　　小米负责内容运营的副总裁陈彤表示，“虽然小米第一个宣布了网络转播2016年欧洲杯，但小米可能不是未来电视唯一一个合作伙伴。如果哪天腾讯也与未来电视合作转播2016年欧洲杯，也不要感到意外。腾讯在几年前就入股了未来电视。”

　　"Although Xiaomi is the first to announce their cooperation on Euro 2016, it may not be the only partner of Future TV. For example, it will not be surprising if Tencent Holdings Ltd is also cooperating with Future TV on Euro 2016, because the company has had stakes in Future TV since several years ago," said Chen Tong, Xiaomi's chief content officer.

　　陈彤还表示，“转播2016年欧洲杯是小米在转播体育赛事中的重要尝试。在未来的几个月中，小米还将转播一些重要赛事。“陈彤表示，小米电视已经购买了职业高尔夫巡回赛的转播权，并且5月25日小米电视的高尔夫频道和网球频道已经上线了。

　　"Euro 2016 is a significant attempt by Xiaomi to broadcast sports competition, and there will be broadcasts of heavyweight matches launched in the following months," Chen said. He said Mi TV has already bought the broadcasting rights to the PGA Tour. And the Golf and Tennis channels on Mi TV were launched on April 25.

　　相比于腾讯，阿里巴巴和乐视，小米购买体育赛事版权比较晚。除了在电影、电视剧和综艺节目方面，小米近期也加快了转播体育赛事的计划。小米已经转播了电子竞技赛事，例如英雄联盟、穿越火线、 DOTA2、谷歌DeepMind挑战赛（阿尔法围棋对战李世石）还有世界扑克巡回赛冠军赛：德州扑克。

　　Compared to Tencent, Alibaba Group Holding Ltd and LeEco Holdings Ltd, Xiaomi started relatively late in buying sports video copyrights. But recently, in addition to movies, TV series and variety shows, there are increasing moves by Mi TV to provide sports content. It has broadcasted e-sports events, such as the League of Legends, Cross Fire and DOTA2, Google DeepMind Challenge Match (AlphaGo versus Lee Sedol) and the World Poker Tour Championship: Texas Hold 'Em.

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