[社会] 无节操广告“我们恨化学”遭停播（双语）

发布时间：2015-12-09 11:07 来源:豫都网我来说说我要投稿

[摘要]近日，一段仅15秒的广告引发极大争议，这段广告不断重复“我们恨化学”这句话，播出后引起了北大教授周公度的注意，周教授表示将起诉广告经营商及播出媒体。和之前简单粗暴、纯靠重复播出增加曝光率的广告“今年过节不收礼”相比，这到底是个什么广告，如此...

　　近日，一段仅15秒的广告引发极大争议，这段广告不断重复“我们恨化学”这句话，播出后引起了北大教授周公度的注意，周教授表示将起诉广告经营商及播出媒体。和之前简单粗暴、纯靠重复播出增加曝光率的广告“今年过节不收礼”相比，这到底是个什么广告，如此做广告合理吗？

　　A chemistry professor from Peking University has decided to sue China Central Television for running a cosmetic commercial, which delivers the message of "We Hate Chemistry" and repeats it for 15 seconds. What is this commercial about? Is it reasonable to make such commercials?

　　在这条时长15秒的广告中，广告代言人三次重复说到“我们恨化学”，一再刷屏“我们恨化学”，以强调该护肤品品牌的“天然”。此前7月在湖南卫视播出后，立刻引起热议，这次更是惹上了官司。

　　To demonstrate that their products rely on natural elements instead of chemicals, the cosmetic company hired a famous singer to repeatedly say "We Hate Chemistry" for three times throughout the commercial. It is not the first time that the commercial caused a stir on the Internet. It was a hot issue in July when it was aired on Hunan Satellite TV.

　　周公度在声明中写道CCTV8近来每晚8点半播放这则广告，最后在屏幕上较长时间显示“我们恨化学”，指责这则广告反科学，是破坏科学教育的坏广告。

　　The chemistry professor Zhou Gongdu wrote a statement to CCTV, saying the commercial is "anti-science" and needs to be stopped immediately.

　　周公度的一纸”诉状“引发不少网友脑洞大开，由这句广告词引发了人们对化学这门学科的仇恨，这句话被演绎为“我们恨数学、我们恨英语、我们恨物理”，基础教育的老师们无辜躺枪。也有网友表示哭笑不得，广告创意太奇葩，为了宣传不惜宣扬伪概念，嘲笑商家连化妆品离不开化学的简单道理都不知。

　　After the ambiguous commercial, phrases like we hate mathematics, English and physics and so on have emerged online, as people may relate it to the school course chemistry. People also find it ridiculous as there are no such cosmetics which don’t contain chemicals. The notion in the commercial is false.

　　昨日微信公众号“化学与人生”在微信上发布中国化学会关于《我们恨化学》广告的处理决定，原文如下：

　　Yesterday in WeChat official account "Chemistry and Life" posted photos about the urge to stop "We Hate Chemistry" commercial from Chinese Chemical Society.